About Good Roots Design

Good Roots Design provides visual solutions for organizations and companies working on social, cultural and environmental challenges. Together we will research on how to communicate your new mission. We will choose the right visual output so it can enter into the world with good strong roots. Feel free to reach out!

Founder | Selma Sofie van Gorkum

As a graphic designer and anthropologist I am passionate about the footprint of design. As designers we are responsible for the images we create and the messages we spread.

I am a designer, anthropologist, photographer, runner, hiker, yogi, catmom and mom of Lena.

Clients & Experience


Vice Versa, Green Culture Lab, Human Security Collective, Universiteit Utrecht, Avance Impact, Aflatoun International, CILC, Resultante, Goudvisie, Driessen Groep, Zuiderlicht Film, Earth Elements, L-IFT


jun 2020 Cooking with Civil Society
Project and bookdesign with Vice Versa 

jan 2019 till dec 2019 Exhibition Art & Anthropology
Utrecht University

dec 2016 Exhibition & Publication ‘INDIALOGUE’
A photo exhibition detailing the daily life in India. Purpose of the
exhibition was to create dialogue in a positive way and help create
more awareness of the contrasts between India and the Netherlands.
All profits went directly to School4Kids India.

apr 2015 till june 2015 Short Movie – World Children Playing Basketball
Filming and editing

feb 2013 till may 2013 Ethnographic Research in Udaipur, India
Thesis ‘The Art of Playing a Game’
Cultural Anthropology Universiteit Utrecht 

may 2012 Exhibition Festival Jägerland, Eindhoven

apr 2011 till may 2011 Save Breda’s Museum
Campaign and Photoshoot of residents of Breda

dec 2010 till jul 2011 Rayfish Footwear Webdesign

nov 2010 till feb 2011 Exhibition & Magazine Article ‘Zo Te Zien’
Eigen Huis & Interieur, Amsterdam

oct 2010 Exhibition Dutch Design Week, Eindhoven